“The deeper you go in the self work, the higher your success in the life work.”

"Your life produces your business. Your business does not produce your life."

Fortified with cultivated wisdom, expertise, and lived experiences, Barbara A. Perkins is a renowned Executive Leadership Coach, Inspirational Speaker, Author, Lecturer, and Multi-faceted Businesswoman who aims to guide others towards achieving new levels of personal and professional success. 

Her 30+ years working in human and organizational development, building high-performance teams, leading community engagement and unification activities, and developing culturally centered political growth strategies, have positioned her for such an opportune time for Black Women Leaders in the World.


Coaching Certificates & Accomplishments

People are in the front row of your life, because you either put them there or you have decided to allow them to remain there.

I am a veteran at this and I am happy to be in the Wisdom Circle as a Thinking Partner with my clients.

Barbara’s compassionate and purposeful leadership has had a transformational impact across public and private sector landscapes.


In the public policy arena, Barbara is one of six women who co-founded the Los Angeles African American Women’s Public Policy Institute (LAAAWPPI), with the goal of creating an endless pipeline of women prepared for public office. Since first launching in 2002, there have been more than 350 graduates of the LAAAWPPI Program with a growing and impressive list of appointed and elected leaders.

In 2009, with a desire to expand her policy work, Barbara invited Policy Expert, Ka Flewellen, to join her in co-founding the International Black Women’s Public Policy Institute. (IBWPPI). The work of IBWPPI continues to be a priority in Barbara’s life. She is currently serving as President and CEO of the organization, where she is guiding an international board of distinguished women representing international countries and major cities across the United States.

people, three, portrait-3104635.jpg

Changing the NARRATIVE on Who Black Women Are

view the coaching programs

Barbara’s impact also included partnering with World Spiritual Leader Dr. Iyanla Vanzant in 2012 and serving as Executive Director of Inner Visions Spiritual Life Maintenance, Inc. Barbara successfully applied her expertise as a change agent in guiding this 30-year old institute through a reorganization, branding, and development process.

The talents of this trail-blazing woman, mentored by women whose legacies she amplifies with intention every opportunity she gets, have been noticed by Governors, Mayors, and other elected leaders. She was appointed to multiple leadership and service positions by two former Governors, Pete Wilson and Gray Davis of the State of California. She was also appointed by three Mayors to Los Angeles City Commissions and Committees, working on behalf of local women, families, and communities. Most notably, the County Board of Supervisors appointed her to serve on the Los Angeles County Commission for Women, where she served as President for two consecutive years and was concurrently an active member for ten years.

Be a VEHICLE to Deliver Gifts

view the coaching programs

Exceptionalism has been the brand of Barbara A. Perkins. She holds advance degrees in Human Development; is an International Coaches Federation Certified Life Coach who trained at Fielding Graduate University in Santa Barbara, California; is a self-proclaimed serial entrepreneur who established Image Builders, LLC, a full-service leadership development and coaching firm in 2000; and has coached and worked with over 300 senior leaders in a plethora of industries, such as automotive, insurance, entertainment, health, education, finance and politics.

In the non-profit space, she has distinguished herself as a leader of leaders. As founder of two non-profit organizations, Sisters at the Well, Inc. and co-founder of the International Black Women’s Public Policy Institute (IBWPPI), Barbara has made an impact improving the lives of women, families, and communities nationally and internationally. Sisters at the Well serves to empower women through its network of more than six hundred women. IBWPPI works with international and domestic groups to promote kindness, cultural, and gender diplomacy as a basis for good public policy, and focuses on rectifying issues that disproportionately impact Black women on a global scale.

Her numerous recognitions and rewards, include distinguished Dorothy I. Height Awards, Black Women for Wellness, the President’s Awards for Regalettes, Inc., and the California State Legislature – Woman of the Year Award.

Finding Balance

Today, Barbara balances her time carefully, between family, authoring books, coaching, and serving in the two non-profit organizations that are near and dear to her. She continues to mentor and be mentored. 

Barbara believes, “I can do all things through Christ who strengthens me.”

Barbara Perkins and husband | Image | IBE

When she is not working on one of her many endeavors, you can often find her spending time with her husband of almost 40 years, retired Fire Captain, Stanley Perkins, her two adult children, Kelsey and Cody, and her loving grandson, Emir.

Books by Barbara


Seven Little Books on Coaching Yourself


Seven Little Books on Coaching Yourself


Seven Little Books on Coaching Yourself

“Barbara A. Perkins artistically and melodically combines wisdom, strategy, and practical leadership and life skills into a harmonic rhythm that elevates the whole being. From her warm and inviting voice to her anecdotal perspectives, she offers support and life applicable solutions to spur professional and personal growth and development that empowers success!”
Dr. Jennifer Jones, Chief Strategist,
KyJour International, Incorporated
Washington, D.C.
You're a great coach and I deeply value the time we've spent together and the progress you've helped me make in my life. I wouldn't be this far along in my goals or have this much courage to push forward without your support. Continued success, as coaching others is your divine purpose."
Alva Adams-Mason